How to build a marketing plan for Social Networks

Freelancer Andrej has developed the computer graphics ‘How to Build A Social Media Marketing Plan’, indicating that when building a marketing plan for Social Networks key success is knowing the right questions to ask and provide detailed answers.

Brand Audit

Content is important and it should be beneficial to your audience. Your business personality, brand, voice and company designs must be consistent.

  • What Social Networks do you use?
  • What kind of content do you produce?
  • Is your content successful?

It is important that you know all the possible information about your followers, as they will help you create advertising campaigns and successful content for your business.

  • You need to know who your current followers are and who your audience is.
  • You need to know your current commitment.
  • How are you interacting with your followers?

Audit of your competition

You need to know what your competition is currently doing and on what platforms they are on.

  • Who is your competition?
  • Who is your closest competition?
  • Who is your distant competition?
  • What kind of content are they creating?
  • Do the methods and strategy of your competition work?

The closest competition is companies that are like yours, that can sell the same products and have the same target audience, while distant competition are the most successful companies and have a larger business than yours.

Customer avatar

You need to know who you want to reach, what problems your customers have and if you are trying to solve them, more effectively than the competition. You have to know everything about your customers, how they communicate in the real world and online, as well as the platforms they use.

Content platform

You need to know what type of content is most suitable for your brand. Some content formats:

  • Blogs
  • Podcasts
  • Articles
  • Videos
  • Newsletters
  • Images
  • Infographics
  • Guest appearances
  • Discussion forums
  • White papers
  • E-books
  • Downloadable PDFs

Content Strategy

Decide how you are going to create the content and who will do it, will it be single person or a team. Be sure to include calls to action. Your content should motivate and direct visitors to your blog, and you can use other content to direct people to your website. You can also use curated content to help build brand authority.

Content Calendar

This calendar tells you when and where you should publish the content, such as Facebook , Twitter, Instagram and LinkedIn. Be consistent and test automation.

Measurement and analysis

How effective are your methods and techniques? You need to know how people interact with your content. You can use Google Analytics, Hootsuite Analytics and YouTube Analytics, or others.

Return on Investment (ROI)

You need to know what you are getting from all this effort, either quantitatively (commitment and feedback) or quantitative (numbers and specific data).

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