New Facts About SEO … You know, there are a lot of misconceptions about SEO. And this is not surprising, because there are hundreds of factors affecting the position in the search results, but most of them are kept secret. Google does not share its search algorithms, so it’s rather difficult to say which of the factors really work. How to distinguish real facts about SEO from myths and conjectures. In this article we will present you 10 new facts supported by specific results. But this is only a drop in the bucket for the development of your site.
All the facts presented in this article were found by conducting many experiments. We will only briefly talk about them and give tips on using them to improve results.
Table of content:
- 1. New SEO Facts: Clickability Affects Organic Results
- 2. New facts about SEO: sites adapted for mobile devices
- 3. New SEO Facts: Link Echoes: The Backlog Placement Residual
- 4. New SEO Facts: Duplicated Content Pages May Rank High
- 5. New SEO Facts: Rich Answers Outcome System Delivers Good Results
- 6. New facts about SEO: external links to other sites raise your position in search results
- 7. New SEO Facts: Links from Other Sites with Many Other Links
- 8. New SEO Facts: Links in Images
- 9. New SEO Facts: Links From Press Releases
- 10. New SEO Facts: First Link
1. New SEO Facts: Clickability Affects Organic Results
Although Google diligently keeps all its algorithms secret, some information leaks out sometimes. According to information from people close to the company, the position in the search results is affected by the clickthrough rate (CTR). So, if, for a specific search query, the number of clicks on, say, the seventh link will increase, then its position will soon increase. These results were confirmed by former Moz director Rand Fishkin in his experiments.
How can you use this.
- Optimize your CTR. Create a compelling headline and meta description for each page so that they can attract more than those links that are in a higher position.
- Create a quality brand. A recognizable brand will have more clicks. If your brand is known and reliable, you will confidently improve your results.
- Optimize your long click rate. Simply optimizing for clicks will not be enough. To get real benefits from the frequency of clicks on the link, you must also increase the time that users spend on your site.
2. New facts about SEO: sites adapted for mobile devices
Mobilegeddon – this is how web developers called for an update to the search algorithm for Google’s mobile devices. This update was supposed to optimize search results on mobile phones by increasing the position of sites adapted specifically for mobile devices.
According to many reports, there were no significant results expected by many SEO experts after the introduction of this update. On the other hand, the results of a study conducted by Stone Temple, showed that after this update, almost 50% of all sites not adapted for mobile devices fell in search results. On the contrary, adapted sites have strengthened their position.
Be that as it may, the adaptability of the site to mobile phones is not the last factor affecting its success, so we recommend that you take it into account as soon as possible and make your site mobile-friendly.
3. New SEO Facts: Link Echoes: The Backlog Placement Residual
The idea, first expressed in the comments on the article on the Moz website, was that Google continues to see backlinks to your site even after they are removed. In addition, the experiments showed that the site is able to maintain its position after this for several months. Rand Fishkin claims that this effect was confirmed in all the tests they conducted.
Quality backlinks will always be worth its weight in gold. By placing high-quality links on other sites, you make serious investments in the future of your project, because even after removing these links your rating will remain at a high level for quite some time. At the same time, consider whether it’s worth the risk buying or placing inorganic links if this effect, as you already understood, persists.
4. New SEO Facts: Duplicated Content Pages May Rank High
If there are two identical texts on the Internet, Google will display a page with a higher Page Rank in the search results. From the page with duplicate content, the user will be automatically redirected to the page with the original content. The only problem is that if an authoritative site wants to steal your content, it can drive you out of the search. This in his experiment was checked by an expert in SEO from Australia Dan Petrovich.
What can be done so that your content is not “stolen”? First, add the rel = ”canonical” tag to your article’s code using the full link. Be sure to add internal links to the body of the article. Also regularly check your pages for uniqueness, for example, using Copyscape.
5. New SEO Facts: Rich Answers Outcome System Delivers Good Results
Rich Answers is a block of information that gives to Google quick answers to search queries in the form of questions. All the same, Stone Temple conducted an analysis of the output of the results for several million queries, first in December 2014, and then in July 2015. The results showed that the proportion of queries for which the Rich Answers block was displayed increased from 22.6% to 31.2%. This suggests that Rich Answers really works and may even crowd out regular search results. With a competent approach, it will help increase traffic to your site.
To benefit from Rich Answers, you need to heed the following tips:
- Come up with a simple question.
- Make sure that the answer to the question is clear, understandable and useful, both for the user and for the search engine.
- Add detailed information that may be more interesting than a Wikipedia article.
- Make this question easy to find. Share it with your subscribers on social networks, and also post a link to it on your or other sites.
For a long time in the world of SEO, there is an opinion that the placement of external links reduces the credibility of your site. And this despite the assurances of Google that posting links to other resources is very useful. According to SEO theory, the more you place links to other sites on your site, the more your page rank decreases. This ultimately leads to a decrease in the credibility of your site and, consequently, to lower search positions.
The Reboot website team decided to check it out. They created 10 sites, each of which posted an article with the same volume, including the non-existent word “Phylandocic”. Google, of course, did not produce a single result for this query. Further, in five of 10 articles, links were made to three authoritative sites: the University of Oxford, the University of Cambridge and the National Research Institute for the Human Genome in Maryland. The result showed that after indexing in the search query “Phylandocic”, sites in which there were outbound links were higher in the search results than those in which these links were not.
The conclusion is simple: be sure to post in each article enough links to reliable resources, if they are really relevant and related to the topic of your article.
7. New SEO Facts: Links from Other Sites with Many Other Links
SEO experts often say that links from sites that host many other outbound links have no value. And the more of these links on the site, the less valuable are these external links, including links to your site. The theory says that such links should not significantly affect the ranking of sites to which they lead.
At the same time, links from sites with few external links are more valuable. This in his study tried to verify Dan Petrovich. He installed sites on two different domains, and he referred to one of them on another site (debian.org), which hosts several thousand other external links. In theory, this was not supposed to affect the page rank in search results. In reality, this site instantly took second place in the search results immediately after placing an external link to it. And what’s most interesting, after three months the site practically retained this position, losing only to a resource with a higher authority.
8. New SEO Facts: Links in Images
All the same, Dan Petrovich decided to conduct an experiment to find out best ways to place links to the site.
To do this, he registered four almost identical domain names. Each of these domains had a link on separate pages of an authoritative site. Each link included a specific key phrase, but was framed in four different versions:
- [key phrase]
- Plain text followed by [key phrase]: bare link
- Link in the picture with [key phrase] in alt tag.
- Plain text followed by [key phrase] and then a link with the text “click here”.
It is noteworthy that the link in the picture with the key phrase placed in the alt tag was at the very top of the search results, and the link with clear anchor text was at the very bottom. Why do you need this? Just remember that images can be a valuable resource for creating back links.
9. New SEO Facts: Links From Press Releases
At the end of 2014, Google’s head of anti-spam software, Matt Cutts, publicly stated that links from press releases weren’t worth SEO. SEO Consult decided to test this by posting a press release on its website with a link to Matt’s blog post.
The non-existent word “Sreppleasers”, which is a regular anagram of the word “press release”, was taken as an anchor text. This word, of course, was not on Matt’s blog. But what’s interesting is that Matt’s blog ranks second in the Sreppleasers search query. Impressive, right? So links from press releases actually work.
10. New SEO Facts: First Link
It all started with the fact that Rand Fishkin posted a blog entry in which he claimed that Google only takes into account the first link posted on another site and going to your site. Not everyone agreed with him. The guys at SEO Scientist decided to conduct their own experiment. To do this, they created two sites: A and B. From site A to site B, there were two links with different anchor text. When searching in anchor text, site B appeared in the search results only when searching for text from the first link. When the links in the text were reversed, site B was displayed in the results when searching for the text of the link that was previously the second, and now became the first.
We can conclude that if you create links to your pages yourself, make sure that the first link leads to your main landing page.
As you can see, many of the facts presented are surprising and even slightly contrary to standard ideas about SEO. We didn’t mean to say that everything you know about SEO is not true. We are just talking about the fact that there is so much unknown in SEO that you could use for your own purposes.
Tell us what you think about the facts presented here. We are also happy to hear from you about new facts and techniques in SEO. Share them with us in the comments.