In this article, we are going to delve into page builders’ capabilities.
We will compare them face to face. So that we have all the necessary information that allows us to decide which one best serves our purposes.
As WordPress website designers, the first thing we would do would be to choose and install a theme.
After that, we need to configure and edit it based on the options that theme developers have included.
Next, we can use the possibilities and tools that WordPress offers us to design the header, footer, sidebar, or every page and entry that the website will have.
Thanks to the Gutenberg editor included as of WordPress version 5.0, this task is much easier than with the classic advanced editor.
However, with Gutenberg, we are limited to what the installed theme provides us.
The moment we want to include new elements or functionalities not covered in the topic, it begins to get complicated and we must start creating code.
With page builders, we do not have this limitation.
Not only do they include many more functional elements or widgets, but they offer great design freedom, without the need to continuously encode theme files.
Divi and Elementor are two of the most used page builders to design websites.
Both offer a wide variety of functions, configuration options, elements or widgets.
But which one to choose for our websites?
Table of content:
- What Should We Know About Page Builders?
- Divi and Elementor, Face to Face
- Easy to Use
- Page Builders Elements
- Page Builders Styles
- Page Builders Templates
- Theme Builder
What Should We Know About Page Builders?
As web designers, and even more so as website owners, we want to be able to design our web pages quickly and easily, without having to modify code files.
WordPress Page Builders allow us to do just that.
Create professional-looking web pages without having to write or know how to write a single line of code.
And as an extra, they offer new features and functionality to our websites.
With a Page Builder, the conception of the design of a web page changes with respect to the traditional vision.
Each page of the website is built using “elements”, “modules”, “widget” or “blocks” that the Page Builder has.
We can combine and customize to fit between them forms, buttons, selectors, etc.
And all that with zero code.
Let us now see a little more detail about what we can do with Page Builders.
We will be focusing on Divi and Elementor, in order to better understand the characteristics that these types of tools have.
And, at the same time, begin to assess which of them best suits our needs.
What is a Page Builder?
Page builders are tools that use a visual drag-and-drop editor to create web pages.
They are intended for users of all levels because they are very easy to use.
The usual workflow with all page builders is the same. First, you need to create a layout, and then with the help of drag and drop elements create pages.
All elements have the option to adjust the appearance such as colors, fonts, size, and more …
Almost like putting the pieces of a puzzle together.
They can be easily learned to use and that is why they have become very popular.
Page builders also have additional tools (extensions or modules) that help us to create professional websites very quickly and easily.
With them, we can easily create sections, rows, or columns and add paragraphs, pictures, and various other elements in them and each element can be designed separately.
The two most popular page builders are Divi and Elementor.
What is Divi?
Divi is a WordPress theme created by Elegant Themes.
It is designed to be an integrated solution so non-designers can create websites without having to write code.
But it is also useful for professional designers, allowing them to speed up development time.
It is important to note that Divi is a visual drag & drop builder.
Drag and drop interface allows you to create custom designs, which can be used with other themes. But since the Divi theme comes bundled and works very well with it, most use them together.
In other words, we don’t need to install and activate another theme.
Divi is the flagship product of Elegant Themes, with more than two million websites worldwide. A sign of quality and trust.
What is Elementor?
For its part, Elementor is a visual editor for WordPress, which allows creating custom designs using “drag-and-drop”.
In the case of Elementor, it is independent of the theme.
This means that it is designed to be compatible with any WordPress theme.
To use it you need to install and activate a WordPress theme beforehand.
Read also: Best WordPress Themes
Elementor has grown incredibly in a relatively short time.
Reaching over 2 million downloads in a very short time is good proof of the quality of this tool.
Elementor has achieved great popularity as they provide users with a free version with an option for an upgrade for premium features.
Divi and Elementor, Face to Face
Before making a more detailed analysis of the possibilities of both Page Builders, the following schematic chart summarizes and compares their main characteristics, to give us a first idea of what each one offers us.
Divi Vs Elementor Analysis:
|Popularity||More than two and a half million websites||More than two and a half million websites|
(although having a free version facilitates this expansion)
|Visual constructor type||Visual “drag-and-drop” editor, with menus such as pop-up windows that can be moved||Visual editor, with a static menu on the side.||Divi|
|Price||$ 89 USD / year for a single website and $ 249 USD with no time limit or a number of websites. |
|$ 49 USD / year for a single website and $ 199 USD for 1,000 websites. |
Cheaper at first glance but requires a theme.
|Modules / Elements||More than 40||More than 90||Elementor|
|Templates||At this point more than 800, with more than 100 complete website packages||At this point more than 300||Divi|
|Theme||Can be used with any theme, but includes its own||Requires choosing and installing a theme||Divi|
|Free version||30-day trial||Yes, with limited functionality||Elementor|
|Community and Support||More than 3,000,000||More than 3,000,000||Tie|
Let’s now look at a list of the advantages and disadvantages of both Page Builders.
The following table gives us a reference for their strengths and weaknesses.
It will help us choose the best one adapted to our needs.
|Visual editor very easy and intuitive to use||Easy head and foot customization and configuration|
|Includes its own multi-purpose theme||Possibility to configure and customize post and archive pages (very useful for blogs, only in PRO version)|
|A large number of pre-defined website templates and complete packages, constantly updated||Website customization features|
|Multiple configuration options for your items||Extended options in responsive mobile designs|
|A very active and collaborative community of users and developers||A free version, with limited functionality, enough for simple websites|
|A large amount of documentation, both from the developers and the user community||Very active and constantly growing user community (thanks to its free version)|
|Constant updating of the theme and builder with new features and functionalities|
|Unlimited and “for life” license at a very affordable price|
|Use shortcodes, which can be problematic if we change the subject or disable Divi||Fixed setting menus subtracts page visibility during the design|
|Requires extra performance optimization on large and complex websites||You need to install and activate a WordPress theme|
|The editor may be insufficient for advanced users|
In the aspect of advantages and disadvantages, Divi and Elementor are highly compensated.
There is no clear winner in this regard since it depends on the importance that we give to the disadvantages and, above all, to the impact that we foresee they may have on our websites and our way of working.
It would be, therefore, a very personal and subjective assessment.
In general, terms, evaluating both tables, Divi has a slight advantage in this first general assessment.
But, like everything else, perhaps the importance is in the details.
So in the following sections, we will start to analyze and directly compare its main aspects. To help us opt for one or the other.
Easy to Use
The user interface is one of the most important parts of a Page Builder.
This is where we will spend most of our time working and it should be fast and easy to use.
We can choose one that suits our needs and preferences. If it does not fit us perfectly, then we will have to learn it.
So let’s compare the Divi and Elementor user interfaces, and the available options that we can configure.
In terms of usability, we can say that these two Page Builders have gone to great lengths to make sure they are easy to use. Although in terms of ease of use, there is no clear winner.
Both Elementor and Divi have an interface that helps to do our work. It is just a matter of style and preference.
Divi User Interface
Divi provides us with a clear and clean interface in full-screen thanks to pop-up windows for configuration.
The UI is not overcrowded but therefore sometimes requires more clicks to add an element.
It is easy to switch from a front-end view to a diagram and vice versa.
The diagram view is useful for large pages with a large number of elements because such pages usually lag in the front-end view.
Elegant Themes managed to make a simple and easy UI but at the same time very powerful.
Elementor User Interface
Elementor user interface is completely different and some may like and dislike others.
While Divi strived for clarity, Elementor focused on accessibility.
Unlike Divi, where it can take a while to get used to, Elementor makes us feel right at home.
Elementor’s drag and drop concept is great because elements are easily added from the menu to the blocks that form the page.
The main focus of these two page builders is different. Divi focused on simplicity and clarity while Elementor decided to make it easy for users to access elements.
Your tastes will determine which one you prefer or are best suited to you.
Page Builders Elements
We will use the elements to create our pages, building each area or part of the content block by block.
Both page builders have similar elements only their name is different. With Divi we have sections, rows, and modules while Elementor calls them sections, columns, and widgets.
Divi Elements: Sections, Rows, and Modules
Divi has three main elements: Modules are content elements while Rows divide the Section into columns.
Sections: These are the basic elements that contain rows and modules.
They allow us to divide the page we make into several parts.
For example, on one page we can have three sections.
The first can be the “Featured products” section, second can be “Best selling products” and the third can be “New products”.
Each section is a separate part of the whole page and has its own styling options, such as font, background color, etc.
Rows: These elements are basically columns and are placed in a section.
Rows have several variants that differ in the number and size of columns.
There are also specialty sections, columns whose layout structure is more complex.
Modules: These are elements that allow us to add content like text, galleries, videos, social feeds, etc.
Some modules can be quite complex, for example, a module that displays products from the WooCommerce store.
Elementor Elements: Sections, Columns and Widgets
Elementor also divided its elements into three categories.
As with Divi, Sections are the basic element that contains other elements, Columns divide the section into columns and Widgets that display content.
Sections: They are a container in which columns and widgets are added.
When you create a new page there is no need to add a section. Elementor will automatically create one section with one column as soon as you add the first widget.
Elementor also has an inner section that can only be added to a section. The inner section is similar to the column and allows us to make more complex layouts.
Columns: These are the elements that divide section elements into columns. Widgets can be placed inside them.
When we create a new section we can define the number of columns that will be in that section.
Widgets: These are the elements with which we add the content itself such as text, images, buttons, custom HTML, etc.
While Divi requires a few clicks to get to the modules, widgets are easily accessible and it is enough to drag them from the sidebar to the column.
It is possible to save the widget as a global widget and use it on multiple pages on the website. When you set it up, the change will apply to all pages where the widget is used.
Elementor has a larger selection of elements than Divi but both publishers support third-party widget plugins.
Page Builders Styles
Both page builders have advanced design options that can be easily used without knowledge of coding.
Yet their approach to styling is not the same and some of the options available in one are not available in the other.
Both builders offer a great set of styling tools and options to suit everyone.
Novice and non-encoders can easily define their styles using sliders and other design tools.
While web designers who want more control can also add their custom CSS codes for greater design capabilities.
Divi style options
To open settings panel for the style you can double-click or hover over the specific elements.
It will show you content, design, and advanced tabs that are available in the settings panel.
Styling options can be adjusted in design and advanced tabs.
All important options such as font, shadows, filters, margins, etc. can be set in the design tab. Setting up is easy because we can use sliders or just enter a number.
Users who know coding can create custom CSS classes and codes in the advanced tab.
It is possible to set different stylings for different types of devices. For example, it is possible to set one font type for desktop devices and another font type for mobile devices.
Elementor style options
Elementor also has three adjustment tabs in the setting panel.
To see the setting for styling in Elementor you need to select a specific element. By selecting the element sidebar panel will change and show you available options for styling.
We can configure the style of an element in style and advanced tabs.
In the style tab, we can configure options like color, fonts, background, etc.
Users who know to code can adjust the appearance of the element in the advanced tab using CSS codes.
The Elementor also has the ability to have different settings for different devices.
Page Builders Templates
Both builders include layout panels that allow you to configure customization of individual elements, entire sections, layouts, colors, typography, and more in real-time.
The configuration and customization options are multiple and varied.
However, as with any “too much freedom” scenario, the freedom of choice in content design can be overwhelming for a novice user.
As a result, if you don’t have a designer’s eye, there is a risk of creating a messy and inconsistent design, even with the best builder.
This is where templates come into play.
With templates, we can build pages easily and quickly.
One of the characteristics that show us the quality of page builders is the quality and quantity of available templates.
In our case, Divi and Elementor offer good remittance.
While both offer a wide range of template selection, at the moment Divi offers much more in terms of customization. In addition to that, Divi also makes it easier to build a complete site, thanks to its template packs.
Divi has a large selection of already made templates in its offer, which are divided into two groups.
The first group are single layouts and the second group is a layout pack that has multiple layouts within the same theme.
For example, we can find in layout packs a template for different pages such as home page, product page, about page, contact page, etc. All these templates have the same style so that these pages do not differ in design.
While the single layout template is made for one page only.
Templates can be saved for later reuse, or even exported for use on another website.
Elementor also divided its templates into two groups, blocks, and pages.
There is a lot of block templates available for both users. While pages templates for free version have about 45 templates and for premium users over 200 temples (at the time of writing).
Blocks are templates made for a single section that we can insert into a page.
There are available blocks like: About Us, Call To Action, Portfolio, Testimonials, FAQ, etc.
On the other hand, page templates are exactly what their name suggests – full-page templates.
We must note that both publishers regularly add new templates.
Thanks to the Theme Builder, it is possible to structure the entire website, not just a single page. We can build headers, footers, page templates, etc.
While Elementor already included this tool in its previous versions, Divi has incorporated it as of version 4.0, allowing now to do tasks that, previously, could only be done by code.
Divi Theme Builder
A new feature in Divi 4.0 allows you to create templates.
Elementor already had this option so Divi has now caught up with Elementor.
This option allows us to create a complete website layout.
It is possible to create headers, body, and footers and override the look of the entire website.
We can also create templates that will be applied to certain pages, posts, or certain parts of the website.
When we want to create a new template we can choose where that template will be applied.
We can choose to apply a template to the home page, specific page, posts, etc. We can even choose to apply it to posts with specific tags.
Once we have chosen where the template will be applied we can start creating it.
To create a template, all the usual Divi tools and elements are available to us.
Elementor Theme Builder
Access to the theme builder in Elementor is in the main menu in WordPress just below the menu for Elementor. Go to Templates -> Theme Builder, and choose which part of the theme we want to create:
We can create templates for headers, footers, whole pages, posts, for products in WooCommerce, etc.
We use the same interface to create templates as we do to create pages.
The only difference is that the selection of widgets in the sidebar will adapt to the template we are creating.
For example, if we create a template for header, the sidebar will look like this:
Creating a WordPress website only with the editing tools included in this content manager can be time-consuming, depending on the complexity of the website, even for the most advanced users, since everything must be created from scratch.
Although the Gutenberg editor is an advance in this regard, especially for less expert users, it’s configuration, functionality, editing, and customization options are still quite limited.
Instead, the page builders offer a set of tools that allow the creation of websites without the need to modify code files.
You don’t need to be an expert web designer. It’s simple, just drag and drop different blocks or content elements in the corresponding place on the website, and customize them through menus and forms.
Divi and Elementor are two of the most widely used Page Builders today. Each with their own website design and operating philosophy, but equally at bringing web design closer to novice users.
In this article, Page Builders’ main characteristics have been analyzed and compared in detail.
Although the final decision always involves a subjective factor and personal preference.
Divi, from version 4.0, has additional advantages over Elementor. Especially with an environment of more comfortable and operational configuration and customization than Elementor.
For its part, Elementor offers a free version that Divi does not have. Although free version may be enough for a small website without big aspirations, in the long term Divi is more profitable with its unlimited offer “for life “