Page Builders for WordPress – Divi vs Elementor

Page Builders for Wordpress - Divi vs Elementor

In this article, we are going to delve into page builders’ capabilities.

We will compare them face to face. So that we have all the necessary information that allows us to decide which one best serves our purposes.

As WordPress website designers, the first thing we would do would be to choose and install a theme.

After that we need to configure and edit it based on the options that theme developers have included.

Next, we can use the possibilities and tools that WordPress offers us to design the header, footer, sidebar or every page and entry that the website will have.

Thanks to the Gutenberg editor included as of WordPress version 5.0, this task is much easier than with the classic advanced editor.

However, with Gutenberg we are limited to what the installed theme provides us.

The moment we want to include new elements or functionalities not covered in the topic, it begins to get complicated and we must start creating code.

With page builders we do not have this limitation.

Not only do they include many more functional elements or widgets, but they offer great design freedom, without the need to continuously encode theme files.

Divi and Elementor are two of the most used page builders to design websites.

Both offer a wide variety of functions, configuration options, elements or widgets.

But which one to choose for our websites?

What Should We Know About Page Builders?

As web designers, and even more so as website owners, we want to be able to design our web pages quickly and easily, without having to modify code files.

WordPress Page Builders allow us to do just that.

Create professional-looking web pages without having to write or know how to write a single line of code.

And as an extra, they offer new features and functionality to our websites.

With a Page Builder, the conception of the design of a web page changes with respect to the traditional vision.

Each page of the website is built using “elements”, “modules”, “widget” or “blocks” that the Page Builder has.

We can combine and customize to fit between them forms, buttons, selectors, etc.

And all that with zero code.

Let us now see a little more detail about what we can do with Page Builders.

We will be focusing on Divi and Elementor, in order to better understand the characteristics that these types of tools have.

And, at the same time, begin to assess which of them best suits our needs.

What is a Page Builder?

For those unfamiliar with Page Builders, they are drag-and-drop tools that allow users of all skill levels to create and design professional-looking web pages or, in some cases, even a complete website from scratch, easily and quickly.

The usual workflow with a Page Builder is to first choose a page layout.

Then add, drag and drop elements or blocks and editing its properties, such as colors, layout, size, etc.

Almost like putting the pieces of a puzzle together.

They have become very popular. Because they are easy to learn and you can start building professional web pages quickly.

Most users new to a Page Builder will take less than a day to fully use a page generator.

Although a Page Builder is primarily aimed at users without coding skills, web designers also use it to design and finish a website very quickly.

Many Page Builders come with advanced tools and extensions or modules that allow web designers to create professional web pages much faster than when they do it from scratch.

They also include built-in tools that allow you to create sections that can be divided by rows or columns.

Within these rows or columns, various elements such as images, text, paragraphs and even HTML code can be placed, each of which can be designed separately.

What is Divi?

Page Builders for WordPress - What is Divi?

Divi is a WordPress theme created by Elegant Themes.

It is designed to be an integrated solution so non-designers can create websites without having to write code.

But it is also useful for professional designers, allowing them to speed up development time.

It is important to note that Divi is a visual drag & drop builder.

Drag and drop interface allows you to create custom designs, which can be used with other themes. But since the Divi theme comes bundled and works very well with it, most use them together.

In other words, we don’t need to install and activate another theme.

Divi is the flagship product of Elegant Themes, with more than two million websites worldwide. A sign of quality and trust.

What is Elementor?

Page Builders for WordPress - What is Elementor?

For its part, Elementor is a visual editor for WordPress, which allows creating custom designs using “drag-and-drop”.

In the case of Elementor, it is independent of the theme.

This means that it is designed to be compatible with any WordPress theme.

To use it you need to install and activate a WordPress theme beforehand.

Read also: Best WordPress themes

Elementor has grown incredibly in a relatively short time.

Reaching over 2 million downloads in a matter of months, which is a testament to the quality of this tool.

Part of its success comes from the fact that it has a free version. So users can start with this and then upgrade when they need more functionality.

Divi and Elementor, Face to Face

Before making a more detailed analysis of the possibilities of both Page Builders, the following schematic chart summarizes and compares their main characteristics, to give us a first idea of ​​what each one offers us.

Divi Vs Elementor Analysis:
CharacteristicDivi Elementor Winner
PopularityMore than two and a half million websitesMore than two and a half million websites
(although having a free version facilitates this expansion)
Visual constructor typeVisual “drag-and-drop” editor, with menus such as pop-up windows that can be movedVisual editor, with a static menu on the side.Divi
Price$ 89 USD / year for a single website and $ 249 USD with no time limit or a number of websites. 
Includes theme
$ 49 USD / year for a single website and $ 199 USD for 1,000 websites. 
Cheaper at first glance but requires a theme.
Modules / ElementsMore than 40More than 90Elementor
TemplatesAt this point more than 800, with more than 100 complete website packagesAt this point more than 300Divi
ThemeCan be used with any theme, but includes its ownRequires choosing and installing a themeDivi
Free version30-day trialYes, with limited functionalityElementor
Community and SupportMore than 3,000,000More than 3,000,000Tie

Let’s now look at a list of the advantages and disadvantages of both Page Builders.

The following table gives us a reference for their strengths and weaknesses.

It will help us choose the best one adapted to our needs.

Visual editor very easy and intuitive to useEasy head and foot customization and configuration
Includes its own multi-purpose themePossibility to configure and customize post and archive pages (very useful for blogs, only in PRO version)
A large number of pre-defined website templates and complete packages, constantly updatedWebsite customization features
Multiple configuration options for your itemsExtended options in responsive mobile designs
A very active and collaborative community of users and developersA free version, with limited functionality, enough for simple websites
A large amount of documentation, both from the developers and the user communityVery active and constantly growing user community (thanks to its free version)
Constant updating of the theme and builder with new features and functionalities
Unlimited and “for life” license at a very affordable price
Use shortcodes, which can be problematic if we change the subject or disable DiviFixed setting menus subtracts page visibility during the design
Requires extra performance optimization on large and complex websitesYou need to install and activate a WordPress theme
The editor may be insufficient for advanced users

In the aspect of advantages and disadvantages, Divi and Elementor are highly compensated.

There is no clear winner in this regard since it depends on the importance that we give to the disadvantages and, above all, to the impact that we foresee they may have on our websites and our way of working.

It would be, therefore, a very personal and subjective assessment.

In general terms, evaluating both tables, Divi has a slight advantage in this first general assessment.

But, like everything else, perhaps the importance is in the details.

So in the following sections we will start to analyze and directly compare its main aspects. To help us opt for one or the other.

Easy to Use

The user interface is one of the most important parts of a Page Builder.

This is where we will spend most of our time working and it should be fast and easy to use.

We can choose one that suits our needs and preferences. If it does not fit us perfectly, then we will have to learn it.

So let’s compare the Divi and Elementor user interfaces, and the available options that we can configure.

In terms of usability, we can say that these two Page Builders have gone to great lengths to make sure they are easy to use. Although in terms of ease of use, there is no clear winner.

Both Elementor and Divi have an interface that helps to do our work. It is just a matter of style and preference.

Divi User Interface

Divi User Interface - Page Builders

The Divi Builder user interface is minimalist, very clean and simple, but with everything you need to get things done.

It does not overwhelm with its multiple options, but it keeps us focused on our designs.

It presents a full-screen experience, thanks to pop-up windows for configuration menus and boxes.

However, this means that adding new items can sometimes require many clicks.

The best thing about its user interface is the ability to seamlessly switch from item diagram view to page view.

This is useful, especially for large pages, since we can move the elements more easily.

Although moving items in page view, especially if the page is already full of content, can be a bit slow, switching to item view speeds up the process.

In addition, in this view it is also much easier to access specific menus of elements because they are always visible on our screen.

Elementor User Interface

Elementor User Interface - Page Builders

Elementor user interface is completely different and some may like and dislike others.

If Divi focuses on minimalism, Elementor focuses on accessibility.

Unlike Divi, where it can take a while to get used to, Elementor makes us feel right at home.

Elementor uses the concept of building blocks, which are used to build each page into multiple “sections”.

Adding new elements is very simple since you just have to drag and drop the element you need from the sidebar to its position in the preview.

When comparing Divi vs Elementor, they both focus on different things.

Divi in simplicity and clarity, while Elementor in availability and accessibility.

Our tastes will determine which one we prefer or are best suited to.

Page Builders Elements

We will use the elements to create our pages, building each area or part of the content block by block.

Divi calls its elements sections, rows, columns and modules. Elementor, on the other hand, calls them section, column, and widgets.

These elements are used to define the structure of a page and locate the functionality and content of each area.

While the names may be different, the concepts are the same.

Divi Elements: Sections, Rows and Modules

The elements of Divi are divided into three main categories.

The section, which acts as a container, the rows, which act as a divisor, and the modules, which are the actual content:

Sections: Acts as a container for rows and modules.

We can use sections to divide the page into different parts.

For example, three sections on one page. The first is an “About” section, the second is a Contact section, and the third is a business location section.

The sections are independent of each other. If we apply a blue background color in the first section, the other two sections will not be affected.

Divi Elements: Sections

Rows: They are the elements that are placed within a section.

When adding a row, we must select a row variation.

Row variations differ in the number of columns you have by default and in the size of each column.

We can have more complex column structures, using what is called a specialty section.

Divi Elements: Rows

Modules: Modules are what we will use to add visible content to our page.

The modules are elements of the website such as text, images, paragraphs, videos, contact forms, maps, etc.

They can be quite complex (for example, display products from a store with WooCommerce).

Divi Elements: Modules

Those are the Divi elements that we can use to build and design pages.

Accessing the elements, especially the elements of the module, is a bit confusing since you have to click several times to get to them, but the process is quite intuitive and you learn quickly.

All elements can be dragged across the screen, allowing you to easily position them where you want them to be.

Perhaps one of the best things about Divi elements is the rows.

They allow you to create a complex layout and positioning ease and within minutes.

Elementor Elements: Sections, Columns and Widgets

Like Divi, Elementor has three different categories of elements. The section, which acts as a container, the columns, which divide the section, and the widgets, which are the actual content:

Sections: The section acts as a container for columns and widgets.

There’s no need to explicitly add a section to a page by opening and editing a blank page.

You can now drag a widget onto it and automatically create a section with a single column that will contain the widget.

There are two types of sections: the normal section and the internal section.

The inner section is somewhat similar to columns, but can have multiple inner sections and multiple columns within them, allowing you to create complex layouts.

Elementor Elements: Sections

Columns: The columns divide the sections vertically.

Columns act as a container for widgets, including widgets in the inner section.

By adding a new section, we can choose how many columns it will contain:

Elementor Elements: Columns

Widgets: Widgets are the content that we can use on the pages.

These are elements such as text, images, videos, galleries, buttons, etc.

Adding a widget is as easy as dragging one from the sidebar to the page, or clicking on the widget selection panel and dragging and dropping one:

Elementor Elements: Widgets

Elementor has a wider selection of elements compared to Divi.

But they both support third-party widget plugins, so they are tied in this regard.

On the other hand, Elementor provides a faster way to add elements to a page, since they can be dragged and dropped from the sidebar to the design view.

Page Builders Styles

Both Divi and Elementor come with advanced design options that are suitable not only for people who can’t write code but also for experts in web design.

Let’s take a look at each of their respective style options.

Read also: Add content animations in WordPress (with and without plugins)

Both builders offer a great set of styling tools and options to suit everyone.

Novice and non-encoders can easily define their styles using sliders and other design tools.

While web designers who want more control can also add their custom CSS codes for greater design capabilities.

Divi style options

By double-clicking on a Divi element, be it a section, a row or a module, its configuration panel will appear.

Alternatively, we can also access this panel by hovering over a certain item until an action bar appears and then clicking on the gear icon.

There are three tabs in the settings panel: content, layout, and advanced tabs.

There are three tabs in the settings panel: content, layout, and advanced tabs.

Divi’s style options can be configured using the design and advanced tabs.

The design tab allows you to configure the typography, box shadows, margins, animation, filters, etc.

These are mostly items that require the setting of sliders and input numbers, which is very easy to use even for those who don’t know how to code.

For advanced users or for those who want more control over style or are well versed in web design, the advanced tab allows you to add custom CSS classes and IDs, add custom CSS code, configure visibility, etc.

Finally, we can define different style settings for different devices.

For example, define the font and size of a text element on desktop devices and define other settings for mobile devices:

We can define different style settings for different devices

Elementor style options

Selecting an item in Elementor changes what is displayed in the sidebar panel to show the options available for that particular item.

Like Divi, all elements in Elementor have three tabs in their settings panel that vary depending on the type of element selected.

The first tab contains content or design, then style and advanced in the following tabs:

Elementor have three tabs in their settings panel

We can configure the style of an element through the style and the advanced tabs.

The style tab allows you to configure different style options, such as background colors, borders, typography, etc.

The advanced tab contains advanced styling options like margins, custom CSS codes etc.

Like Divi, it has separate responsive style options for different devices:

Elementor has separate responsive style options for different devices

Page Builders Templates

Both builders include layout panels that allow you to configure customization of individual elements, entire sections, layouts, colors, typography, and more in real time.

The configuration and customization options are multiple and varied.

However, as with any “too much freedom” scenario, the freedom of choice in content design can be overwhelming for a novice user.

As a result, if you don’t have a designer’s eye, there is a risk of creating a messy and inconsistent design, even with the best builder.

This is where templates come into play.

Templates help you start building a page quickly.

One of the strengths of builders and themes depends on the quantity and quality of available templates.

In our case, Divi and Elementor offer good remittance.

While both offer a wide range of template selection, at the moment Divi offers much more in terms of customization. In addition to that, Divi also makes it easier to build a complete site, thanks to its template packs.

Divi Designs

Divi offers many pre-made templates – layouts.

They are divided into two types. Design pack or pack consisting of several designs with the same theme and a single design.

Divi offers many pre-made templates

Design packages contain various templates, to represent the different pages that a website can have.

For example, a package contains templates for the home page, the contact page, etc.

All following a homogeneous set of designs or themes.

A single design, meanwhile, is just a template for a single page.

Templates can be saved for later reuse, or even exported for use on another website.

So, for example, we can create a landing page that we can then load from the designs and use for different promotions that we are going to carry out.

Elementor templates

Elementor templates are divided into two types: blocks and pages.

The free version allows users to access more than 40 blocks and pages. While the premium version unlocks more than 150 templates:

Elementor templates are divided into two types: blocks and pages

Blocks are single section templates that we can insert into a page. There are blocks for contact forms, call to action buttons, FAQ’s, etc.

Page templates are what their name suggests: a full page template.

As with Divi, the Elementor team is constantly creating and adding more templates.

We can also save our templates in the library so that we can reuse them later.

Elementor also allows templates to be exported for use on another website.

Theme Builder

Thanks to the Theme Builder, it is possible to structure the entire website, not just each page and its content, including the headers, the footers, the page templates, etc.

While Elementor already included this tool in its previous versions, Divi has incorporated it as of version 4.0, allowing now to do tasks that, previously, could only be done by code.

Divi Theme Builder

A new feature in Divi 4.0 allows you to create templates that we can use for the design and behavior of the website header, footer, and body.

The features are quite similar to what Elementor already had in many ways. So Divi has caught up on with Elementor:

A new feature in Divi 4.0 allows you to create templates

From there, you can create a new template, export a template, or import a template from external sources.

You can define a global template that will override the overall look of the entire website and also create specific templates that can be applied to specific posts, pages and parts of the website:

You can define a global template that will override the overall look of the entire website

When creating a new template, Divi will first ask where to apply it. We can choose to apply them to specific posts or pages or even to specific tags and categories and more.

Once we have decided where this template will be applied, we can start building and designing it.

If we have defined a global header and footer template, they will automatically be added to the new template.

It will only be necessary to create a new body template.

Of course, this template can also be replaced with a custom one if necessary.

Clicking add custom body, custom header or custom footer buttons opens a small pop-up menu allowing you to choose from various options, such as selecting a premade template or copying an existing one.

From there, we have the usual Divi tools to start building our design.

Elementor Theme Builder

We can access the Elementor Theme Builder through the WordPress panel, in Templates -> Theme generator, and choose which part of the theme we want to create:

We can access the Elementor Theme Builder through the WordPress panel

Currently, we can create Elementor templates for pages, sections, pop-ups, header, footer, individual posts, WooCommerce pages and files, through the same user interface we had to create pages.

Only this time the available elements in the sidebar will adapt to the specific template we are creating.

For example, the following shows the contents of the sidebar when editing a header template:

contents of the sidebar when editing a header template

After editing a theme template, we can choose how and when the template will be displayed.

For this part, Divi is somewhat easier to use than Elementor, using checkboxes to choose where to include or exclude a certain template compared to Elementor, where you have to click the Add condition button and click on the drop-down menu every time a new condition needs to be added.

Although with Elementor you can get practically the same results as Divi in ​​this regard, it is somewhat more laborious than with Divi.


Creating a WordPress website only with the editing tools included in this content manager can be time consuming, depending on the complexity of the website, even for the most advanced users, since everything must be created from scratch and editing the files of code.

Although the Gutenberg editor is an advance in this regard, especially for less expert users, its configuration, functionality, editing and customization options are still quite limited.

Instead, the page builders offer a set of tools that allow the design and creation of websites without the need to modify code files or be an expert web designer just by dragging and dropping different blocks or content elements in the corresponding place on the website, and customize them through menus and forms.

Divi and Elementor are two of the most widely used Page Builders today. Each with their own website design and operating philosophy, but equally at bringing web design closer to novice users.

In this article, Page Builders main characteristics have been analyzed and compared in detail.

Although the final decision always involves a subjective factor and personal preference, Divi, especially from version 4.0, has additional advantages over Elementor. Especially with an environment of more comfortable and operational configuration and customization than Elementor.

For its part, Elementor offers a free version that Divi does not have. Although free version may be enough for a small website without big aspirations, in the long term Divi is more profitable with its unlimited offer “for life “

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