Social Media Platforms – Comprehensive Beginner’s Guide

Social Media Platforms

We all know the answer to the question of whether a presence on social media platforms is needed.

It is an essential marketing tool for every single business, small or big, that wishes to stay relevant or became more visible in today’s busy online world.

Marketing experts say that in almost 92% of cases, presence on social media platforms helped to increase exposure. This implies that if you aren’t present on social media, you’re losing out a big opportunity.

Now, a good question is which social media platforms will you choose for your business.

Will it be Facebook, or Instagram, or maybe Twitter. Or you may decide to share the budget on Youtube and LinkedIn. And what about Pinterest?

Questions like this bother everyone when they start thinking and planning on which social media platforms to focus.

To help you choose which social media platforms are going to be right for your business this year, we will try to give you the answer below.

But first of all, let’s get acquainted with social media platforms

What are Social Media Platforms

Social media is any digital tool that enables users to create and share material with other users publicly.

Social media includes a wide variety of sites and apps.

Some, like Twitter, focus on sharing links and short messages. Others, like TikTok and Instagram, are developed to enhance the sharing of images and videos.

What makes social media distinct is that it is relatively uncensored.

Lots of social networks websites enforce some restrictions. Such as removing material that shows nudity or violence.

There are much fewer restrictions on what somebody can share than they might come across through other ways of mass interaction like newspapers, radio stations, and tv channels.

Types of Social Media Platforms

Social media platforms represent an outstanding opportunity for you to get in touch with customers. Or find out more about your audience and generate sales.

There are several types of social networks offered, so you need to comprehend all your alternatives to select the very best one.

Social Networks – Facebook, Twitter, Instagram, LinkedIn

A social networking website is a social media platform that enables you to get in touch with individuals who have comparable interests and backgrounds. Facebook, Twitter, and Instagram are 3 of the most popular examples of social network platforms.

These platforms enable us to get in touch with our family, friends, and even businesses.

Users can share ideas, curate material, upload images and videos, form groups based upon interests, and take part in dynamic conversations.

Bookmarking Sites – StumbleUpon, Pinterest, Flipboard, Diggs, Delicious

Bookmarking websites enable users to save, organize, and share links and talk about new and trending material and media.

A fantastic function of these websites is the option for the users to “tag” links and share them with their followers.

These networks are a hotbed of creativity and inspiration for users seeking information and ideas

StumbleUpon is a popular example of a bookmarking website.

Social News – Digg, Reddit

A social news website enables its users to publish news items or links to external posts.

Voting is the core social aspect. As users vote, the links with the highest number of votes are most plainly shown.

The community decides which news items get seen by more people.

A fine example of a social news website is Reddit.

Media Sharing – YouTube, Instagram, Snapchat, Pinterest, Flickr, Vimeo

Media sharing networks offer individuals and businesses an opportunity to share and discover media online.

These days media sharing networks are very little different from social networks.

For instance, Facebook and Twitter now have live video and some other services similar to microblogging.

But the difference is still clear because of their definition and the basic use of sharing information.

While most of the posts on microblogging networks include text, posts on media sharing networks focus on visual content..

Microblogging – Facebook, Twitter

These types of websites are simply what they seem like.

They enable the users to publish their brief composed posts, which can consist of links to services and products, along with links to other social media websites.

These are then published on the ‘walls’ of the user’s account. The most frequently used microblogging platform is Twitter.

Top 10 Social Media Platforms

Most popular social networks worldwide as of April 2020

20 years ago the term “social media” was just making its way into our daily language.

Now, social networks have ended up being an important part of our lives. We use it to meet people, get the news, remain in touch with friends, find jobs …

If we needed to guess which social networks website is one of the most popular, the majority of us would properly choose Facebook.

It has been around longer than any other website and has ended up being the go-to social networks platform for the majority of people worldwide.

However what other websites are popular? It’s a huge world out there, and everyone uses social media platforms in a different way.

Let’s do a deep-dive into the many various social network websites to discover which ones are the most popular.

How to Build a Social Media Platform

To get recommendations and repeat purchases you need to develop trust and create a relationship with your customers.

Social media is more than simply a platform to promote your business, services, products, or material.

It’s a two-way street for interaction that can engage your consumers and potential customers.

These interactions assist in constructing brand name trust and a community around your brand name.

Setting objectives and targets and having a clear concept of the type of material you wish to share is the first step.

Consider the direction you desire your platforms to grow.

Set targets and collect content prepared for publishing. This will offer you a clear goal and stop you from sharing content aimlessly.

  • Pick the right social media platform
  • Optimize your profiles
  • Let your audience know you’re on social media
  • Create a Schedule and Post Content Regularly
  • Keep it fresh
  • Interact with your audience
  • Keep an eye on algorithms and updates
  • Don’t push a hard sell

Social Media Marketing

Advertising on social media platforms is among the best as well as affordable methods that businesses may use to reach their audience and increase sales as time goes on.

SMM or Social media marketing is a type of online marketing that includes producing and sharing material on social media networks in order to accomplish your marketing and branding objectives.

Social media marketing consists of activities like publishing text and image, videos, and other material that drives audience engagement, along with paid social media marketing.

Some of the main reasons this kind of advertising has become preferred are that it does not cost a lot to begin. Starting with social media sites advertising is quite simple and anybody may do it.

Social media marketing makes it possible for businesses of all sizes to connect with customers where they spending time – social networking web sites.

The 1st step in making a social media marketing plan is finding out the social media networks. With plenty of social media networks available, businesses need to concentrate on the ones where their clients are actually.

Best Social Media Platforms For Business

Social media marketing is an effective method for businesses of all sizes to reach potential customers and clients.

Your customers are currently engaging with brands through social networks, and if you’re not speaking straight to your audience through social platforms like Facebook, Twitter, Instagram, or Pinterest, you’re losing out!

Marketing on social networks can bring amazing success to your business, developing dedicated brand name supporters, and even driving leads and sales.

Nevertheless, most businesses can’t be present on all social networks at the same time. Especially small businesses with tight marketing budget plans.

That’s why it’s essential for businesses to be tactical about which social networks platforms they work to construct a presence.

The secret to effective social media marketing today will be picking the best social media platform for your business.

This is based upon a variety of aspects like what audience you are attempting to reach, your objectives, and far more.

Let’s do a review of the best social media platforms for business today:


For businesses that want to reach the target audience, Facebook is among the very best social media platforms.

With almost 2.41 million monthly active users, Facebook is the world’s biggest social network platform with the most varied audience. The chart below shows the distribution of users on Facebook by age:

Facebook usage among key demographics
Graph courtesy of Sproutsocial

If you are concentrating on age groups 18 or older, you will discover that Facebook is a rewarding financial investment for your business.

There is quite an even balance of genders on Facebook. About 75% of all females and 63% of male U.S. web users are on Facebook.

Earnings and education can be useful when selecting the right social media platform for your business.

About 72% of online users that have earnings of over $75,000 spend their time on Facebook. While 74% of Facebook users have finished some kind of higher education.

Targeted digital marketing platform makes Facebook one of the very best social network platforms for business.

With Facebook advertisements, you have the ability to target users by location, age, or interests at a specific time.

You need to focus on Facebook if you wish to focus an audience of grownups and if you have interesting visual material that can catch their attention, to cause a reaction and make them share your post with friends, or if you desire a simple method to develop a community around your business.


Instagram is another popular social networks platforms with more than 1 billion active users who use the app to take pleasure in images and video posts from their family, friends, and yes, even brands.

In fact, according to AdEspresso, 80% of users follow brands on Instagram.

Let’s take a look at the demographics:

Instagram usage among key demographics
Graph courtesy of Sproutsocial

As you can see from the chart, Instagram’s audience is a little more youthful. This makes Instagram a fantastic channel for businesses that are targeting a younger audience.

There are more female users than males, making this an excellent channel for businesses that are targeting female customers.

Unlike other social media platforms, Instagram is concentrated on visuals, both images, and videos.

The very best advantage of Instagram is that it enables you to show your businesses’ stories with distinct and appealing visual material.

With Instagram stories, you can take videos and share them with all of your fans. With this function, you can quickly offer video footage of your business and share news and updates with your fans.

Material that Works Best on Instagram: Lovely photography, stunning visuals, distinct designs, a selfie-style video that speaks straight to your audience on Instagram.

You Need To Focus on Instagram if your target audience under 40 and you run an e-commerce, lifestyle, or if you are in the photography business.


There are about 330 million active Twitter users worldwide.

As one of the top 10 websites in the US, Twitter is the best place for a range of topics like the most recent news.

This makes it an outstanding channel for sharing business updates and be present in a discussion surrounding your market.

Twitter usage among key demographics
Graph courtesy of Sproutsocial

24% of males and 21% of females use Twitter. That’s why Twitter is a practical choice for businesses that target both male and female consumers.

The audience on Twitter tends to be a bit younger with 38% of users between the ages of 18 to 29.

Nevertheless, as you can see from the chart, there is also an excellent percentage of Twitter users in older age groups too, which implies that the channel can be important for businesses targeting a wide variety of clients regards to age.

Twitter users have at least some college experience and are spread equally between urban, suburban, and rural areas.

This suggests that the Twitter platform is perfect for businesses that are attempting to reach a wide audience online.

There are a couple of functions that might assist for brands.

Businesses can use Twitter to reach and engage their audience. Hashtags enable you to follow and take part in discussions about trending subjects in your market and you can use hashtags to reach new audiences.

Advertising on Twitter

Twitter offers advertising for businesses that wish to provide digital advertisements to their target clients on the social media platform.

They have several choices for advertisement formats. You can promote your brand, which will appear in the left column or promote a tweet from your social media accounts which will appear in the user’s Twitter feed.

You need to focus on Twitter if you want to target mature males from 30 to 60 years. Try to mix content varying from educational material to grasping visuals and conversation posts that provide advice & opinions.


In 2016 Microsoft acquire LinkedIn. It is one of the best social media platforms for professionals.

Businesses use this social media channel to publish material from job openings to business updates.

LinkedIn becomes a popular platform for job recruiting. Employers can see which users are free for job opportunities.

This channel is best for B2B ( business-to-business ) that aim to reach professionals and business decision-makers.

Linkedin usage among key demographics
Graph courtesy of Sproutsocial

The demographics reveal that 49% of users have a college education, with an extra 26% gone to “some college.” In addition, almost half of all LinkedIn users make over $75,000 a year.

As you can see, 29% of males and 24% of females in the United States have social media accounts on this popular social website.

Audiences on this social media platform are business-minded.

This indicates that they are frequently available to networking opportunities and find out about ways to enhance their work or make it easier.

This offers an outstanding opportunity for B2B businesses that want to get in touch with other businesses.

LinkedIn might be more costly than advertisements on Facebook but this advertisement opportunity enables B2B brands to reach people from the particular industries that they are targeting.

There are groups that users can join and take part based upon their job function or professional interests.


Acquired by Google in 2006, YouTube has quickly become the 2nd biggest online search engine worldwide, right behind Google.

This makes YouTube an outstanding channel for reaching and engaging target customers by publishing video material.

With over 2 billion users, this video sharing platform reaches more customers than any cable television network in the United States.

When taking a look at gender demographics, YouTube users in the US are 78% male and 68% female.

The graphic listed below offer details that can assist you to better understand the YouTube audience:

YouTube usage among key demographics

The best perk of YouTube is that it enables users to access an endless quantity of hosting for video.

This makes it a budget-friendly method for businesses to publish video material that can drive more engagement.

YouTube material can be easily incorporated onto your website or shared on other social network platforms for higher reach.

There are a couple of methods to promote your advertisement on YouTube.

Advertising on YouTube

There are 4 video advertisement alternatives, consisting of TrueView in-stream advertisements, which play before, during, or after videos.

After 5 seconds, users can skip the advertisement. You will be charged for the advertisement only if a user sees 30 seconds of the video or engages with the video.

There are also discovery advertisements, which appear when a user is browsing or searching material on YouTube

Bumper advertisements are 6 seconds or less, and users can’t avoid these. These advertisements appear before, during, or after another video.

YouTube can help with your search engine optimization (SEO).

Material that you publish on your business’s YouTube channel is searchable in both YouTube and Google.

That implies that Google might serve your YouTube video material in its search engine results page for keywords that you are attempting to target.

You need to focus on YouTube if: Your audience is below the age of 50 and consumes video material as a means of either education or entertainment.


Launched in March 2010, Pinterest reached 300 million active users today.

This social media platform is best for businesses that have images to share.

It is possible to put links on those images to their website and to drive more traffic.

Pinterest usage among key demographics

Pinterest’s user group is predominately comprised of females. Making it an excellent platform for businesses that are attempting to reach a female audience.

In fact, 79.5% of the platform’s users are females, and about 42% of all U.S. females are using Pinterest to discover fashion suggestions, new recipes or, Do It Yourself projects, and other suggestions and assistance on a variety of subjects.

The image-focus of the platform makes it perfect for businesses in the fashion industry, art, home decoration, food, or fitness markets.

The Pinterest Buy Button makes it much easier than ever to offer products straight from your Pinterest page.

You need to focus on Pinterest if: Your audience consists primarily of adult females and your business is associated with way of life, fashion, style, decorating, or Do It Yourself.


It is essential to keep in mind that this information is generalized throughout millions of users, and functions as a beginning point for business to determine who can be reached most easily through which platforms.

If you do discover that you wish to expand your reach, we advise you to check out the demographic data from your own social presence to see if it differs from the average.

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